They say that apt adjectives create an image of something ‘more’. In advertising it is the adjectives that will sell something or make it stay on the shelf. Think about a dress, and what comes to mind? Now think about a dowdy dress or a sophisticated dress or a sizzling dress. Three different images, right? Or, think of last night’s supper. Was it ‘stir fry’, or ‘spicy stir fry’, or was it ‘the best spicy Thai stir fry’? I think I’d rather eat the last one. How about you?
In the hustle and bustle of getting ready for Christmas, one day in December I found myself in a long line at the grocery store, cart laden with goodies and necessities for celebrating the season. I picked up a copy of O Magazine and saw that it was full of articles for perfect presents, handpicked gifts and favorite things. Hmm…I wanted to give the perfect, handpicked gift, didn’t I? Continuing on, there were reports on the best books, the dreamiest desserts and hidden power. Oh boy, this issue could be life changing. I wondered what a dreamy dessert was. As visions of eating whipped cream and ambrosia while reading the most riveting read went through my mind, I started to think that the gifts I’d already bought were maybe not good enough, or just not enough. My wallet was almost empty and so was my energy reservoir. Oprah, you did it again. You made me feel inadequate when I’m doing the best I can with what I have.
I made my way through to the cashier and paid for the groceries. I chatted with her about her kids and what her Christmas plans were. She said that all she wanted was to put her feet up for a couple of days and relax with her family. She wouldn’t be having an Oprah Christmas either.
I left the store and went home to my little Christmas tree with the ordinary gifts underneath and put away my groceries.
That evening Dave and I enjoyed a glass of homemade wine and good conversation in front of a crackling fire.
And no, I didn’t buy the magazine.